Agricultural Website Design Top 5 Biotech Company In The UK

Repositioning Fielder The Plant Nutrition Specialists.

Bluestone repositioned Fielder’s identity to celebrate their independent mindset to create an informative, product-focused website and brand. Reflected in their new toolkit, tone of voice and packaging design to put science at the forefront of what they do. Throughout the new website launch, Fielder has achieved an honourable mention through Awwwards.com & Orpetron Web Design Awards including a product honours nomination.

Agricultural Website Design for Fielder Nutrition is a proudly independent, innovative plant nutrition specialist. Taking a leading role in changing the way science enhances agriculture and farming.

Fielder undertook a full brand revamp as we established a new and more modern approach to logo, colour palette and imagery –  combining their independent ethos with their uniquely science-driven approach to product development. We also introduced their new leaf system to be applied across website and marketing materials.

Whilst the rebrand took place, we also introduced a completely new labelling system to be rolled out across their varied range of nutrition products to promote both education and consistency to the Fielder offering. This new approach allowed the Fielder brand to stay vibrant, whilst retaining their established reputation and personal customer service.